Writing great content for your website is critical if you are going to engage your users. However, if you want to "engage" search engines, you need to format your content in a specific manner. This video with Dr. Wank reviews how:

Dr. Wank has been at the helm of Short Hills Design since he founded the company over a decade ago and is the author of the Small Business Web Design Workbook. Dr. Wank currently serves on the editorial advisory board for DentalTown magazine and writes their web development CE course.