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Last week I gave a webinar, "A 45-Minute Introduction to Google Analytics for the Entire Dental Team". Toward the end of the presentation I touched upon the subject of conversion optimization. What most of our colleagues don't realize is that SEO doesn't stop when visitors arrive at your website. On the contrary, our focus should be on what the visitors do once they are there, any what WE can do to convert these visitors to new patients.
In the 3 minute video below, which is an excerpt from the full webinar, I discuss where conversion optimization fits in the overall big picture, and I give a live, working example of how I use conversion optimization on the www.shorthillsdesign.com home page.
Dr. Wank has been at the helm of Short Hills Design since he founded the company over a decade ago and is the author of the Small Business Web Design Workbook. Dr. Wank currently serves on the editorial advisory board for DentalTown magazine and writes their web development CE course.
