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David A. Wank, DMD
Founder and CEO, Short Hills Design LLC
| April 10, 2017

Episode #3 – The Web Development Workflow Part III: Analytics and Conversion Optimization

Web Design Workflow Phase III

In Episode #3, Dr. Wank reviews Phase III of the Web Development Workflow and discusses why you need to understand big-picture website analytics using examples from clinical dentistry.  He explains conversion optimization and reviews how the process can be useful in driving new patients from your website (running time: ~17 min).

David A. Wank, DMD
Founder and CEO, Short Hills Design LLC

Dr. Wank has been at the helm of Short Hills Design since he founded the company over a decade ago and is the author of the Small Business Web Design Workbook. Dr. Wank currently serves on the editorial advisory board for DentalTown magazine and writes their web development CE course.